歐洲青商 ETCCJC 主辦的「Taiwan Select Europe 2026 台灣品牌 × 歐洲市場交流專案」首場 Online Salon 於8月29日舉行，以「用氣味，感受台灣 Scent of Taiwan」為主題，開啟台灣品牌與歐洲市場的線上交流。

本次邀請兩家台灣特色品牌 LUMO 禾日微光及 Arovia Studio 小香氣味學，從台灣茶葉、森林、植物與生活美學出發，分享如何將土地、文化與生活記憶轉化為香氛產品與品牌故事。

活動邀請來自歐洲及世界各地的台商、青商、僑胞及市場夥伴參與，從消費者喜好、生活習慣、品牌定位及市場需求等面向進行交流，分享台灣品牌進入歐洲市場的第一線觀察與經驗。慕尼黑台灣貿易中心邱主任亦參與交流，提供台灣企業拓展歐洲市場的實務建議。

第16屆歐青會長黃騰葆表示：「Taiwan Select Europe」不是傳統的商展，也不只是單純的招商媒合，而是希望透過歐洲各國台商與青商的在地網絡，讓台灣品牌在進入歐洲市場之前，先與市場對話，了解當地需求，聽見第一線的聲音，並逐步建立交流與合作的連結。

本次 Online Salon 是計畫的第一步。未來將持續以不同主題舉辦線上交流，邀請台灣品牌與歐洲各地台商、青商及市場夥伴分享與對話。

下一階段，預計於11月維也納歐青年會期間舉辦 Taiwan Select Showcase 台灣品牌體驗展示，邀請參與品牌帶著實體產品與現場來賓交流，讓線上的認識與對話進一步延伸至實體體驗。

透過「線上交流 → 實體體驗 → 市場連結」，ETCCJC 將持續串聯歐洲各國台商、青商及世界台商網絡，協助更多具特色與發展潛力的台灣品牌探索歐洲市場。

更多活動資訊與後續安排，敬請期待 Taiwan Select Europe 最新通知。

The European Taiwanese Young Entrepreneurs’ Association (ETCCJC) hosted the first Online Salon of “Taiwan Select Europe 2026 – Taiwan Brands × European Market Exchange Program” on August 29, under the theme “Scent of Taiwan,” opening an online exchange between Taiwanese brands and the European market. 

Two distinctive Taiwanese brands, LUMO and Arovia Studio, were invited to share their stories, drawing inspiration from Taiwanese tea, forests, plants, and lifestyle aesthetics, and introducing how land, culture, and everyday memories can be transformed into fragrance products and meaningful brand stories.

The online salon brought together Taiwanese business leaders, young entrepreneurs, overseas Taiwanese communities, and market partners from Europe and around the world. Participants exchanged views on consumer preferences, lifestyle habits, brand positioning, and market needs, sharing first-hand perspectives and experiences on opportunities and challenges for Taiwanese brands entering the European market. Ms. Chiu, Director of the Taipei Trade Center in Munich, also joined the discussion and shared practical insights on expanding Taiwanese businesses into Europe.

Huang Teng-Pao, President of the 16th ETCCJC, said:

“Taiwan Select Europe is not a traditional trade exhibition, nor is it simply a business matchmaking initiative. We aim to leverage the local networks of Taiwanese business communities and young entrepreneurs across Europe, enabling Taiwanese brands to engage with the market, understand local needs, hear first-hand perspectives, and gradually build connections for future exchange and cooperation before entering Europe.

This Online Salon is the first step of the program. Moving forward, we will continue to organize online exchanges on different themes, bringing Taiwanese brands together with Taiwanese business communities, young entrepreneurs, and market partners across Europe.

As the next stage, Taiwan Select Showcase will be held during the European Taiwanese Young Entrepreneurs’ annual event in Vienna in November. Participating brands will bring their physical products for an in-person exchange with guests, extending the online dialogue into a real-world experience.

Through “Online Exchange → In-Person Experience → Market Connections,” ETCCJC will continue to connect Taiwanese business communities, young entrepreneurs, and partners across Europe, as well as the global Taiwanese business network, helping more distinctive and promising Taiwanese brands explore the European market.

More information and details of upcoming activities will be announced soon. Stay tuned for the latest Taiwan Select Europe updates.